Creating Memorable Brand Stories
Clients are drawn to our design style. We do not compromise on the creative process. It does require time and effort to get a design right. Our designers will take your logo, corporate branding and marketing material, conduct research and produce an original design. We usually produce two separate designs with one inner page each for the initial "look and feel". Once feedback is received we tweak the preferred design to final design approval. Due to our understanding of web principles, user interface and responsive design, we ensure that your website is user friendly and seamlessly compatible across browsers and mobile devices.
DIGITAL MARKETING STRATEGY
Broadly speaking, digital marketing encompasses a range of strategies, techniques and campaigns which increases the online presence of a company. Our websites don’t only need to look amazing, they also need to perform.
From the get go, we consider your content strategy, information architecture, user-pathways and how to market your site to your audience. While these services can be completed as individual requirements, it is important for clients to realise that a combined strategy will yield better results.
Once a design is approved, we develop/programme the website. There are two ways we do this. This can either be straight HTML/CSS where the website is built using the basic building blocks of the web, but is not easy to update without specialist knowledge. The second method is using a Content Management System (CMS). A CMS is software which facilitates the creation, publishing, distribution, organisation and management of digital content. They provide you with all the tools necessary to populate content on your site after training. We work with WordPress and Joomla!, two of the most popular and well supported Content Management Systems on the Internet. With these systems, you can purchase pre-built systems/templates which are quicker to set up and less expensive but give you less flexibility in terms of design and functionality. The other option is to build the site from the ground up on the CMS, thereby allowing for a custom build but using a robust system. Most of our client prefer custom CMS development.
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We are comfortable with completing website maintenance tasks for most sites. Many clients have websites but need a reliable, trustworthy and efficient website maintenance team to complete either small or large updates. After we complete a web audit we can comfortably give you the number of hours for set tasks. We keep you abreast of where we are, pop the changes onto a test server and when you are happy we make the changes live. Clients enjoy that detailed logged files are kept. We are happy to negotiate on rate depending on the nature of the project and its long-term potential.